emma wang



editorial design2025

surge magazine


Surge is a journal focused on American tornadoes, connecting meteorological science, storm-chasing stories and historical tornado legacies. It aims to fix the superficial and fragmented tornado-related narratives, and educate, authenticate storm-chasing culture and commemorate historic tornado events for an educated, adventurous enthusiast audience.

Mentored by Jeff Glendenning
Problem

The public gets sensationalized, shallow tornado coverage; scientific research is inaccessible to ordinary people; real storm-chasing culture is overshadowed by reality TV; and historical tornado lessons are being forgotten. This leads to a dangerous lack of public understanding, safety awareness and proper appreciation of tornadoes.



Competition

  • Weatherwise: 
    A popular mainstream weather magazine for all storm enthusiasts

  • National Geographic:
    A renowned global exploration publication covering extreme weather and diverse global topics、

  • Outdoor Photographer:
    A top-tier magazine focused on stunning nature and adventure photography

  • Wired:
    Covers tech and culture that shapes the future, with cross-domain relevance to extreme weather

  • The Surfer’s Journal:
    A premium niche publication dedicated to deep diving into its subject’s culture and soul


  • Design Approach:

    Epic Cinematic

    • Imposing
    • Italicized
    • Bold
    • Vast
    • Textural
    • Looming


    Feature #1 Hurricane Maria




    Feature #2 Into the Storm



    Magazine Launch Video
    (Please turn the sound on)











    Overview

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